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Strategy & PositioningHow does customer lifetime value vary across industries?
CLV correlates with cross-sell depth, retention, advice intensity, premiums and fees. Wealth and insurance have higher CLV due to multi-year holdings;…
CLV correlates with cross-sell depth, retention, advice intensity, premiums and fees. Wealth and insurance have higher CLV due to multi-year holdings; banking is lower frequency except lending; fintech varies by business model.
Indicative CLV drivers:
Wealth: Advice, AUM retention, referral
Insurance: Premium persistency, claims outcomes
Banking: Lending portfolio & cross-sell
Fintech: Unit economics & scale
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