The partnership
Two specialists. One integrated solution.
Each organisation brings decades of specialist expertise. Together we cover the full growth stack — from digital transformation to market activation.
Optimizium
A digital strategy consultancy specialised in transformation — digital channels, customer journeys, ecosystem strategies and operational transformation for banks, insurers, fintechs and wealth managers across Europe.
Do It On
A brand-communication and marketing specialist — public relations, creative execution, events and influencer partnerships that build market presence across the Iberian peninsula.
Capabilities
Every angle of your brand's growth.
Marketing & Brand Strategy
Comprehensive brand positioning, go-to-market planning and messaging frameworks aligned with your market expansion.
Public Relations
Media relations, crisis communications, thought-leadership placement and reputation building.
Digital Marketing
SEO, SEM, content marketing and performance campaigns designed for brands and their compliance requirements.
Digital Channel Design
Mobile, web portals and platforms built around customer journeys that drive adoption and reduce cost-to-serve.
Influencer & Community
Authentic partnerships with voices that matter in your niche — from macro to micro influencers.
Events & Activations
Memorable corporate events, product launches and brand activations that create physical touchpoints for your digital brand.
Beyond Banking Ecosystem
Ecosystem design, partner orchestration and the brand strategy to position your institution as a lifestyle platform.
Start-up & Fintech Growth
Agile growth packages combining digital product strategy, regulatory navigation and go-to-market marketing.
How we work
Structured for sustainable growth.
The PESO Model
We integrate paid, earned, shared and owned media to build comprehensive brand authority — a multiplier effect across every channel.
SMART Objectives
Every engagement begins with measurable goals — Specific, Measurable, Achievable, Relevant, Time-bound. No vanity metrics.
Agile Marketing
Rapid sprint cycles allow continuous iteration on market feedback — capitalising on trends and course-correcting before budgets are wasted.
Rooted in the Iberian market.
Deep understanding of the Portuguese and Spanish markets, consumer behaviour and regulatory environment — with the global perspective to scale beyond.
Start a project
Want to take your company further?
Combine digital marketing × PR × creative brand execution. Let's build your growth engine — from product design to market leadership.