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What is a “front-end orchestration layer” and why does it matter?

Front-end orchestration manages journeys, logic, and state across channels without forcing end-users into core complexity. Benefits:

Front-end orchestration manages journeys, logic, and state across channels without forcing end-users into core complexity.
Benefits:

  • decouples experience from legacy
  • supports hybrid fulfillment
  • accelerates change velocity

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