Home › FAQ Hub › Why do frontline and middle management often resist to digital?
Leadership, Change & Operating ModelsWhy do frontline and middle management often resist to digital?
Frontline and middle layers fear channel cannibalization, product margin erosion, automation, compliance exposure and loss of influence. Incentive…
Frontline and middle layers fear channel cannibalization, product margin erosion, automation, compliance exposure and loss of influence. Incentive structures and career pathways can conflict with digital efficiency and direct channels.
Observed inhibitors:
- Misaligned KPIs
- Legacy compensation models
- Perceived role disintermediation
- Training friction
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