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AI, Data & AnalyticsHow do digital channels create new data assets?
Digital journeys generate interaction, conversion, and exception data not present in legacy channels. These behavioural traces become proprietary…
Digital journeys generate interaction, conversion, and exception data not present in legacy channels. These behavioural traces become proprietary assets for optimisation and risk modelling.
Emerging Data Types
- Clickstream sequences
- Abandonment triggers
- Session duration analytics
- Real-time transaction context
Such data enhances marketing efficiency and early risk detection.
References:
– McKinsey, The Value of Digital Analytics in Banking
– Accenture, Data-Driven Financial Services
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