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How do unit economics shape digital strategy?

CAC, LTV, churn, payback, margin, and productivity determine viability. Wealth has favorable unit economics due to high AUM yields; insurance economics…

CAC, LTV, churn, payback, margin, and productivity determine viability. Wealth has favorable unit economics due to high AUM yields; insurance economics depend on loss ratios; banking economics depend on NIM + fees; fintech economics depend on growth velocity and capital-light models.

Channel Economics

Channel CAC Margin Comments
Direct Low Medium high competition
Broker High High complex incentives
Advisor High High relationship-driven
Embedded Low Low scale-dependent
Marketplace Medium Low price transparent

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