What is “Embedded Insurance” and how does it redefine MGA distribution?

Embedded insurance involves integrating the insurance offer directly into the purchase journey of a non-insurance product (e.g., adding travel insurance during a flight booking or device protection at an e-commerce checkout).

• Strategic Advantage: Strategic Advantage: It allows MGAs to capture customers at the exact moment of need, reducing Customer Acquisition Costs (CAC) and making insurance a seamless part of the primary transaction.