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Tech & Core ModernisationWhy is funnel optimization more prevalent in fintech than in incumbents?
Fintechs operate high-intensity digital funnels with measurable CAC, growth experiments, and rapid cohort analysis. Incumbents distribute via branches,…
Fintechs operate high-intensity digital funnels with measurable CAC, growth experiments, and rapid cohort analysis. Incumbents distribute via branches, advisors, and brokers with more offline friction and slower data feedback loops. Funnel optimization requires unified product + growth + analytics + tech governance.
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